Tim Brown

Tim Brown : Creativity and Play


Link to check out :
https://www.youtube.com/watch?v=UAinLaT42xY

Twitter is very helpful if you don’t have the ability to be at TED when a favorite design speaker talks, but luckily a few TED stars in the audience are tweeting the highlights for me until I can get the Tim Brown (of IDEO) video in a few months. Here are the Tweet highlights of his talk

 

• Tim Brown: “If we focused less on the object and more on the design thinking behind it, we’d see a bigger impact.”Designer and IDEO chief Tim brown

• Design’s too important to be left to designers

• Design is human-centric. It may integrate economics, but it begins with what's useful and enjoyable.

• Design of participatory systems will be the major theme not only for designers, but for the economy to “save the world” lets start with people and culture rather than with Tech

• Design thinking starts with asking the right questions.

• We must take a more expansive view of design, less a construct of professional “priesthood”

 

Rather than thinking to build, build to think” 1st Step in Design Thinking process: What is the question that we are trying to answer? (advice to any “problem” solver)Design Thinking says Design is too important to put into the hands of (just) designers. Everyone needs to participate design thinking becomes with examining opposing ideas and opposing constraints to create new solutions. Design of participatory systems, where value beyond cash, created and measured, will be theme of design and economy. Design thinking moves the design process From Consumption to participation. Instead of primary objective as consumption, explore potential of participation, where everyone actively engaged in experience design is: Learning by Making, Building in order to think and to understands culture and context before beginning to create new idea Arts became small, a profession of Aesthetics, Image, Fashion; Design Thinking makes it big/broad again thinking begins w/ integrative thinking: ability to exploit opposing ideas, constraints to create solutions.